SKIN JOURNEY

Evidence-based skincare, matched to your skin

Skincare works when the routine fits your skin and you keep it up. A short assessment points you to a routine built for your skin type — see if it is right for you.

The problem

Most skincare shelves are graveyards of products that promised fast and delivered nothing. The usual failure is not the wrong ingredient — it is intensity over consistency: too many actives at once, switched too often, judged too soon. Skin changes on a timescale of months, and it rewards a routine it can rely on.

What actually works

The foundation is unglamorous: daily broad-spectrum sunscreen, a gentle cleanser, and a moisturizer your skin tolerates. On top of that, targeted over-the-counter actives matched to your skin type and to how it has reacted before. Actives come with an adjustment period of dryness and peeling, and some — retinoids among them — are avoided in pregnancy, so what you are already using matters as much as what you add.

How your journey works

You complete a short intake covering your skin type, current routine, and how your skin has responded to actives before. Your answers shape a routine built for your skin rather than for a trend, with any recommended products bought directly from this storefront. You follow it daily and log how your skin feels, and the check-ins tell you and your care team whether to ease off or keep going.

Safety

A spot that is new, changing, or refusing to settle is not a skincare question — it deserves an in-person look before you start anything new. The intake asks about this directly. And if you are pregnant or planning to be, say so and check with your own clinician, since it changes which ingredients belong in your routine.

Start the Skin journey

Answer a few quick questions and we’ll point you to the right starting protocol.

Start your check-in Shop Alex Test Core Protocol

Common questions

My skin got worse the first couple of weeks — is that normal?: Early dryness, flaking, and mild irritation are common while skin adjusts to actives, especially retinoids. It typically settles as your skin adapts. Ease the pacing — every other night rather than daily — if it feels like more than an adjustment, and say so in a check-in.
How long until I see a difference?: Think in months, not days. Skin renews slowly, and the routines that work are the ones held steady long enough to matter. The check-in exists so you and your care team can see the trend without guessing.
What if I am pregnant or planning to be?: Say so in your intake, and check with your own clinician before starting or continuing any active. Some, including retinoids, are avoided in pregnancy. Sunscreen, gentle cleansing, and a moisturizer you tolerate are not — and they are most of what works anyway.
What happens after I start?: Regular check-ins on how you feel, and a routine you can adjust as you go. Your answers are read by people at the clinic rather than scored by software, and anything you share about your medications or medical history is passed to your care team.
Do I need a prescription or an appointment?: No. These are wellness products you can buy directly from this storefront. Anything about your medications or medical history is shared with your care team for review — it is never used to decide anything automatically.